As Yithi Media, we took the lead in curating, designing, producing, shooting, and packaging an innovative virtual concert experience in collaboration with Khuli Chana Studios. We created a nine-episode series featuring 11 of South Africa’s top music acts, spanning genres from Amapiano and Hip Hop to Afrikaans music. This unique campaign brought the concept of a concert “inside a bottle of Jägermeister” to life, delivering groundbreaking entertainment from October 1 to December 31, 2022, and establishing a new benchmark for virtual music events in South Africa.