Inspired by the Amalfi Coast lifestyle, Malfy Gin embodies the essence of La Dolce Vita—effortless elegance and the joy of Italian living. To bring this to life, we produced a premium luxury photo and video shoot to announce Mihlali Ndamase as the new Malfy Gin SA Ambassador. Shot alongside Malfy SA's influencers, the coastal setting featured vibrant Mediterranean colors and elegant scenes, capturing the brand’s luxury and charm. Through #CIAOMALFY, this campaign beautifully showcases Malfy Gin as a taste of refined Italian lifestyle, inviting audiences to indulge in La Dolce Vita with every sip.